Here in Canada there are sooooooo many restrictions that you have to consider when making an advertisement for alcohol. You can't make it look like a fun time in any way shape or form. That's why I admire this type of advertising when it's done really well.
Today I wanted to shine a spotlight on the lovely print ads for Absolut Vodka. They're simple, clean and effective, and very modifiable. I think their strength lies in their simplicity, and they stand out in a magazine based on the one crisp image of the bottle and the unmistakable font.
This is a little spin-off series they had with the tagline "In an Absolut world".
This last one has an invisible caption that reads "In an Absolut world there are no labels".
Cheers to you Absolut Vodka! You make me want to drink you.